For better or worse, the days of accomplishing something by protesting BB songs appearing in commercials passed a few decades ago. They were actively involved in the enterprise back in the 80s ("Sunkist Vibrations" or however that jingle went).
I still think the biggest surprise is that it took *decades* for the 409 spray bottle cleaner to use the BB song "409" in their commercials.
"Accomplishing something"? Just saw it myself on the evening news and am fired up, those days are never over. It was more innocent in those early days also, not quite the massive corporate sleazef--k it is now. More subversive also to just have the sparkling backing track lurking in the background over super-slick, superficially innocuous visual content, rather than at least re-writing the lyric a la Sunkist Good Vibrations. Some would argue the reverse, but IMO this is ten times more disgusting.
It doesn't help matters that I used to work at Walgreen's and observed their MO up close, such as merging with British Boots and in an "inversion" trying to establish headquarters in England to cheat their US tax burden, and, when publicly called on it by Obama, rather that contritely admitting ethics-based remorse, the CEO flippantly remarking "we couldn't find a way to make it work."
Also, stubbornly and greedily refusing to take cleaning products with harmful chemical content off the shelf, even after CVS, Wal-Mart and Target had already done so.
Perfect example of the insidious, avaricious, filthy rich (Fortune 100) modern corporation. Hands off out sacred musical treasures, and boo to whomever was responsible for licensing the track to them.
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