I'm certain kshane does realize this. But he's also probably aware that they are the first major rock band that is arguably still in its prime when it decides to do it ("It," of course, being not only releasing an album initially as download-only, and without a label, and letting customers set the price.) Nobody of Radiohead's magnitude has yet done that combination, and so it matters more that they do it.
Let's be realistic: I could do the same thing. And it wouldn't matter in the slightest bit. Radiohead does, and it does.
There--now I've spoken for kshane, which was entirely unnecessary and not asked for.
Luther, thanks for speaking so eloquently on my behalf. You're exactly right of course. And if any other band of any stature has allowed purchasers to name their own price, I am not aware of it. The whole point is that this is one of the biggest bands in the world. That's why it's important.
I can't think of another band that's so admired by young musicians particularly. When word of this reached me on Sunday, I was at a benefit show that featured about twenty local bands. The story spread like wildfire, and the excitement was palpable throughout the music community.