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683283 Posts in 27766 Topics by 4096 Members - Latest Member: MrSunshine August 04, 2025, 07:34:38 PM
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Author Topic: The marketing of the 50th Anniversary??  (Read 6740 times)
Pretty Funky
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« Reply #25 on: August 14, 2012, 04:45:35 PM »

Mmmm...yeah!

But with the end of the C50 tour looming, that bus has been missed IMO.

Why? Bet you anything they'll do the late night rounds to promote the single. They still have dates next month, remember.



I'm tempted to take that bet. If the late night shows were to happen, why would they play a rehashed IIT over 49 mostly hits?

I know the acts do new releases but IIT reworked seems an admission they got it wrong on the 'Radio' album to me.
« Last Edit: August 14, 2012, 04:55:14 PM by Pretty Funky » Logged
EgoHanger1966
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« Reply #26 on: August 14, 2012, 04:53:51 PM »

Mmmm...yeah!

But with the end of the C50 tour looming, that bus has been missed IMO.

Why? Bet you anything they'll do the late night rounds to promote the single. They still have dates next month, remember.



I'm tempted to take that bet. If the late night shows were to happen, why would they play a rehashed IIT over 49 mostly hits?

At this point, the hits sell themselves. Isn't It Time hasn't been promoted at all, which is kind of good, because it's something new to hype for the next season. If they went on a show or two and did an impressive version of Isn't It Time, that would move copies of the single and album.
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Pretty Funky
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« Reply #27 on: August 14, 2012, 04:57:30 PM »

Mmmm...yeah!

But with the end of the C50 tour looming, that bus has been missed IMO.

Why? Bet you anything they'll do the late night rounds to promote the single. They still have dates next month, remember.



I'm tempted to take that bet. If the late night shows were to happen, why would they play a rehashed IIT over 49 mostly hits?

At this point, the hits sell themselves. Isn't It Time hasn't been promoted at all, which is kind of good, because it's something new to hype for the next season. If they went on a show or two and did an impressive version of Isn't It Time, that would move copies of the single and album.

I did an edit while you were replying.


As an aside, I'm wondering if Mike and Bruce will be doing any songs from 'Radio' on their tours?
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EgoHanger1966
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« Reply #28 on: August 14, 2012, 05:04:33 PM »

Mmmm...yeah!

But with the end of the C50 tour looming, that bus has been missed IMO.

Why? Bet you anything they'll do the late night rounds to promote the single. They still have dates next month, remember.



I know the acts do new releases but IIT reworked seems an admission they got it wrong on the 'Radio' album to me.

Nah, singles are released in different versions than their album counterparts all the time. There's nothing 'wrong' with the album version (IMO) - high selling singles are a different bag than album tracks, sometimes they need an extra something to push it. Look at the whole Help Me, Ronda/Rhonda situation - almost the same type deal there.
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« Reply #29 on: August 14, 2012, 08:04:00 PM »

you market the heck out of the new record and tour and then you have the remasters and greatest hits package waiting in the background.  You liked the new album?  Did the reunion tour get you back into the band?  Well, here you go...relive those memories with this cool, new greatest hits package and if you want to dig deeper...check out these great sounding remastered versions of their classic albums.  Then you roll out the boxed set for the holidays and it's a good year for the Beach Boys.

But....that is what has happened.

Maybe I shoud have phrased it differently.  You have the product available while the band is touring the US.  I don't know about your neck of the woods...but I sure don't have access to any remasters or 50 Big Ones.
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« Reply #30 on: August 14, 2012, 08:49:23 PM »

you market the heck out of the new record and tour and then you have the remasters and greatest hits package waiting in the background.  You liked the new album?  Did the reunion tour get you back into the band?  Well, here you go...relive those memories with this cool, new greatest hits package and if you want to dig deeper...check out these great sounding remastered versions of their classic albums.  Then you roll out the boxed set for the holidays and it's a good year for the Beach Boys.

But....that is what has happened.

Maybe I shoud have phrased it differently.  You have the product available while the band is touring the US.  I don't know about your neck of the woods...but I sure don't have access to any remasters or 50 Big Ones.

I think it would have been a mistake to release the archival stuff and Greatest Hits so close to the new album. The new album is the important thing, that's what they had to promote, and it was a successful venture. They'll still be in the public mind through the end of the year.
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« Reply #31 on: August 15, 2012, 09:12:42 AM »

I hope you're right!!! 
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« Reply #32 on: August 15, 2012, 10:40:27 PM »

I think the marketing has been as close to perfect as I've seen for them.
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« Reply #33 on: August 16, 2012, 12:04:00 PM »

Are they afraid 50 Big ones (GH) may have hurt TWGMTR's chart position? I totally agree with the Pet Sounds/Best of BB incident, but no one say they both can't chart.
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