I know it's hard to imagine the group without them, but from experience, it seems non-fans of The Beach Boys are put off by the band's very early surf & car-oriented work. Although it's not all terrible, I can't say I blame them,
I'd say that's the understatement of the year.
To answer the original poster's question though, just hand them a copy of Pet Sounds. If that doesn't work then they simply can't be helped.