I love it. Shows that the band didn't take themselves nearly as seriously as many of their fans.
Well, still more seriously than goin' the "we're still the biggest surf group in the country"-way. I like the fact that they don't do any image-acting but just go with what feels and comes naturally. Imagine Pet Sounds would've come out in '77 and you can bet that the promovideo was full of surfers, bikinis and beaches.